What to consider with digital magazines

July 21, 2014BLOG, VIEWPOINT 1 Comment

Are you a publisher with an eye on the latest trends in magazine design, production and distribution? Do you want to create a magazine that crosses the media boundaries and reaches a well-targeted audience? If so, what’s the best way for you to go about this? We’ve looked at some of the issues to consider, and it’s … Read More

Disappearing brands from homepages

January 8, 2014BLOG, VIEWPOINT No Comments

Has anyone else noticed the gradual shrink or even disappearance of logo’s and branding on mainstream websites? We have. Branding is getting increasingly underplayed. Is this because users are reacting against over-branding – or does it somehow make the brands look ‘cool’. It also suggests a certain confidence in the fact that users already know … Read More

Why you have to be into Social Media

July 20, 2013VIEWPOINT No Comments

“Help! It’s a social media minefield out there. Every day I’m bombarded with follow me, like that, email them, join this. It’s even on the telly now. It’s not OK to just ignore and hope it will go away – social media is here to stay. I need to learn to live with it. Addicted … Read More