It’s of course important to engage with your readers across all media platforms, but on this occasion let’s quickly focus on the benefits of print magazines. Let’s go…
It’s a great way to connect with your readers.
If you’ve got lots of staff in your company (for example) this is a great way to spread your message. No need to worry whether they’ve seen it or not – just leave it on the desk – and people will start talking.
It’s something you can easily share with other people.
If you’ve got a message to share, it provides something that can be left as a continuous advert on a coffee table, or at a reception desk. Magazines inspire people to communicate together, and then get things done. It’s available 24/7.
It’s something you can keep.
This is something you can actually hold, it’s physical. It’s something you can treasure and keep, to refer to later. Revel in the nice design, and enjoy the specialist content. You can take it anywhere, and you don’t need to be tied to having an internet connection – or have the latest gadget to view it on.
It’s beautifully crafted and everyone can see exactly the same thing.
Once it’s done, it’s done. No more updates with readers having to remember to keep coming back to see what’s changed – at least that is, until the next hotly anticipated issue comes out! You can guarantee your readers will all see the same thing, and you don’t have to cater for which particular gadget they use. Copy too small to read on a phone? – not with a print version!
The pictures are nice and big.
Magazines have nice big glossy images that don’t hurt your eyes when you look at them. The print is carefully controlled so you know your readers will all be seeing the same perfect images – and not something on a potentially dodgy RGB screen. It’s a great platform for audience engagement, yet can work perfectly alongside digital.