Whatever you do, you have to have a strategy. It’s the thinking and logic behind any project that will give you the edge. Here we touch on subjects that deal with strategic thinking in creating amazing print publications.


Always listening to readers

August 14, 2018By Rob CastlesSTRATEGY

It’s really important to understand your target audience. In the case of Become magazine, for the leading UK charity for children in care, readers come together to discuss the magazine. It also has a panel of young editors that help set the direction of the title (pictured below). Along with the Become comms team, Red … Read More


Business best practises: using social media

April 29, 2015By Rob CastlesSTRATEGY

In this post, we look at which social media tool you should use for your specific purpose. Often you will need a mixture of them all. Here’s a few thoughts about the best ways to share your message.   Newsletter Email Benefits: In-depth, personalised, tailored,  targeted When to use it: Stay in touch with your signed-up … Read More



Ideas to promote your company with print

November 15, 2011By Rob CastlesSTRATEGY

We’ve come up with these ideas to help you consider new avenues for the promotion of your company. Although an online presence is important, you can really sell yourself in a unique and memorable way using print. At Red Onion we can assist you to accomplish these concepts: Company magazine This really isn’t as difficult … Read More