This start-up provides a beat-the-queue app for independent coffee shops. Red Onion created the brand and new ways of presenting  the in-app ordering menu

Challenge

To cut through the clutter of new apps. To create an app that is clear and easy to use, and which appeals to both businesses and consumers. To understand the complexity of the back-end of the design, and work with developers to visualise the app components.

Approach

We used a simple and clear white on red responsive logo, which was versatile enough to work online and in print. We also made the app user experience as simple as possible for the consumer.

Solution

We used hand-drawn graphics to simplify the way we explained what the app was about, when presenting the new app in printed leaflets. We introduced a single new font to use on all products to enhance the brand. We presented a clear and uniform image for launching the app at the Coffee Shop Innovation Expo at London ExCel.