Integrated app design, branding, print and social media
This start-up provides a beat-the-queue app for independent coffee shops. Red Onion created the brand and new ways of presenting the in-app ordering menu
To cut through the clutter of new apps. To create an app that is clear and easy to use, and which appeals to both businesses and consumers. To understand the complexity of the back-end of the design, and work with developers to visualise the app components.
We used hand-drawn graphics to simplify the way we explained what the app was about, when presenting the new app in printed leaflets. We introduced a single new font to use on all products to enhance the brand. We presented a clear and uniform image for launching the app at the Coffee Shop Innovation Expo at London ExCel.
The stylish and eye-catching design really stands out wherever it has been seen, and has helped sign up new businesses and encourage consumers to download the app.