Fresh and timeless look for this Moorfields 5-year strategy report

Considered use of white space, photography and type size provided an interesting and easy to read document


With a strong brand approach already in place, Red Onion were tasked with creating a document that had a new look whilst fitting with existing design guidelines. 


Working closely with the Moorfields comms team, we designed a document to appeal to staff, patients and stakeholders. Red Onion provided a wide range of cover concepts until a look was agreed upon.


A simple colour pallette and a large but stylish type size made this an easy to dip into strategy report.

Moorfields Cover Small
Moorfields New Building
Moorfields Report Spread

At the beginning of the project, we didn't have any limits. We provided as many ideas and approaches as needed until Moorfields were totally happy with the design and concepts. This is downloadable as a PDF, but also available as a printed version. The front and back cover show the same two members of staff, but from different angles.

Moorfields Cover front and back