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Rob Castles

Creative Director

Rob started his career as designer for top brands at  Emap (now Bauer), predominantly at bi-monthly teen title Big! – directing photo shoots for the likes of Ant and Dec, Denise Van Outen, Donna Air, Martine McCutcheon and Peter Andre. He then moved across to become a regular valued freelance at Select, Sky, Mixmag and Q – mixing with the top Indie bands from the 90s. It was then that he landed his first full time role as Assistant Art Editor on fast paced music weekly, Melody Maker. Following this, a stint as launch Art Director on Ministry magazine. After consulting on the leading weekly magazine at the time – Take A Break, Rob was employed as senior designer at Sunday magazine, working his way over 7 years to become Art Director of the title – overseeing a team of up to 9 designers. The News of the world was awarded newspaper of the year shortly after the launch of the new look mag – designed to appeal to an audience of over 4 million readers a week. He helped launch a stand alone tv mag in the process. Whilst here Rob worked with special teams and among others developed spin off titles aimed at men. Briefly Rob art edited several newsstand diet specials for woman magazine. Next up art director on a fashion and beauty events project at Hearst, working on branding, and designing a glossy brochure distributed inside all their upmarket titles. Rob was then chosen to head up the art team at House beautiful, where the title achieved it’s biggest sales increase in 5 years.

In 2011, Rob set up Red Onion Design where he has since built up a solid list of regular, satisfied clients, including Marks and Spencer, Circle Housing, Fresh Young Media, Sunday Publishing and Atlantis Healthcare. He makes it his mission to embrace new technology, such as Adobe Muse, Keynote for OSX and Indesign CC animation, and is now proficient at building parallex-style and wordpress websites. In 2015 one of Red Onion's magazines received a CIPR Highly Commended in the Best Print Magazine category. In 2017 a Red Onion title won a Circle of Excellence International Silver Award,  in the Magazine Publishing Improvement category and again in 2018 for a data brochure.

Rob provides strategic industry insight and knowledge, and he's incredibly proud of his recent post on Linkedin titled "Top 5... Graphic Design Trends 2019" which proved incredibly popular, and the amount of responses broke industry standards. In the first week it gained over 3000 views, 400 likes, and 100 reshares from industry professionals worldwide. Some of the comments from sharers were: “Love the use of responsive logos. Why have we not been doing this all along?”, “Awesome read about GD trends in 2019 - adjust accordingly!”, “This is a great read for all the designers out there”, “Great read for my fellow marketers!”.

Michelle Garnett

Senior Content Director

Michelle started out her career as Assistant Editor on Primary Times magazine (the family what’s-on guide), helping to launch the franchises successfully across the UK. She was then hired by BBC Worldwide, working her way up to the position of Deputy Editor on Top Of The Pops magazine where she proved her flair for securing exclusives, conducting probing interviews, developing innovative features and writing lively copy. A stint as Editor on followed, where she helped to launch this pioneering music website – sponsors of the official UK charts. Michelle also compiled news segments for the Saturday morning TV show cd:uk, worked on a pop documentary, The Westlife Story, and was hired by Reuters as a reporter on the Backstreet Boys’ 1999 promo trip (five continents in four days!) In her role as Editor of Sneak magazine she inspired a 17-strong team to produce Bauer/Emap’s flagship teen title. Since 2005, Michelle has worked on a regular basis as a freelance Deputy/Assistant Editor on various leading weekly magazines, including OK!, Star, more! and Reveal. She also continues to offer her copy editing and proofing skills for several B2B and subscription titles – as well as working across a range of Red Onion clients.