Creating a strong brand experience requires crafting meaningful touchpoints that resonate with your audience. But how do you ensure your designs and experiences hit the mark? Feedback.
As London’s top creative agency, Red Onion leverages feedback across every stage of the design process to create brilliant brand experiences that connect and convert. Here are 7 key ways we integrate feedback to take brands to the next level:
1. Conduct in-depth stakeholder interviews
At the start of any new brand project, our team conducts detailed stakeholder interviews. This gives us valuable insights directly from client teams on brand objectives, target audiences, challenges, and desired outcomes.
The perspectives we gain from diverse stakeholders help us align on the brand experience to design. Their feedback steers us towards creative solutions that best meet business goals.
2. Run interactive workshops
Next, we run immersive workshops where clients collaboratively prioritize brand challenges and identify creative directions. This feedback helps us zero in on the most potential impact and excitement possibilities.
Clients leave our workshops energized and assured that the designs will tackle their most pressing needs. Our hands-on sessions provide the foundation for relevant brand experiences.
3. Map the user journey
We use stakeholder perspectives coupled with our own user research to map target audience journeys. Charting how users will interact with the brand across digital and physical touchpoints reveals pain points and opportunities.
The insights we gain from mapping the journey enable us to craft seamless experiences that feel intuitive and frictionless. User feedback remains the North Star guiding our design.
4. Concept testing
We then take our ideas to the field and test creative concepts directly with users. Seeing target audiences interact with prototypes and wireframes provides invaluable feedback for iteration.
From navigation issues to desirable new features, user input helps us refine the designs to create effortless experiences. We go through multiple rounds of testing to get concepts just right.
5. Design sprints
Red Onion leverages agile design sprints to ideate, prototype, and test new concepts quickly. These intensive workshops let us rapidly cycle through ideas while integrating feedback from stakeholders and users.
Sprinting helps us fail fast and learn. We collect feedback through each loop, pointing us toward resonating solutions. Short cycles let us continually refine the designs.
6. Conversion optimization
Even after launch, our work is not done. We meticulously track analytics and user testing data to optimize conversion performance. Does the checkout process cause drop-off? Do users struggle to find specific pages?
By constantly monitoring feedback data, we can tweak page layouts, simplify interactions and test variations to improve results. Optimization never stops.
7. Ongoing feedback channels
Finally, we establish ongoing feedback channels like surveys, reviews, social listening and support calls. This regular input helps us iteratively improve by catching new issues and generating more ideas.
Feedback might highlight opportunities like an emerging customer segment, additional content needs, or changing digital behaviours. Our work evolves as brands and users do.
Brilliant brand experiences delivered
At Red Onion, data-driven design informed by continuous customer feedback is at the core of everything we do. Our relentless integration of insights ensures we craft brilliant, high-performing brand experiences that make an impact.
Ready to see feedback fuel brilliant designs for your brand? Contact our London agency today!