Do you find yourself struggling with Google rankings? If so, you’re not alone, and it’s not going to get any easier. With 200 new websites launched every day, Google has a massive task ahead. How do you work together with Google to reach a decision on where your website appears in listings.

We’d love to know what you think too. Don’t forget to leave your comments at the end of the post.

What Google wants…
Google is simply trying to work out which website will provide the best results for the search query given. And with the emergence of AI, perhaps the most human. They want to understand not only what the most relevant result is, but also the most entertaining, the most enthralling and the quickest.

What you want…
Website creators know that money can be made from appearing high up on organic search results, and therefore it’s an increasingly competitive playground, that demands new and innovative approaches. They need to please the Google search algorithm but at the same time, simply appear human.

So, how do I improve my ranking?

There could be several websites that give equally relevant answers to the user. So Google needs to understand how to tell them apart.

This is where ranking factors come into play. However, when everyone knows these factors, Google is back to square one. Fortunately, no one exactly knows what these factors are, and even if they do, parameters are continually shifting.

There are several common sense things you can do to ensure you’re at least on the playing field when it comes to ranking.

1. Ensure you have a fast-loading website
2. Clear website page structure
3. Informative written pages
4. Think mobile.

Ranking Tip: The important aspect for website creators is to follow all sensible practices, and then you’re simply a the mercy of Google. However, here’s one way to check how well optimised your site is for ranking. Set up an advert on Google Ads with specific keywords, and you’ll receive a Cost Per Click – the higher it is, the worst Google sees you for ranking.

You need to think more like Google

If you’re trying to improve your organic search appearance on Google, it can be a struggle. Here are 3 reasons why Google may make it difficult for you. So if you need to think more like an algorithm, and it’s You vs Google – here are some ways that you can think differently.

What you want
To rely less on long features. You just want to share some quick thoughts or tips. You’re a visual designer and you don’t need words, as the pics do the talking.

What Google wants
Sometimes readers simply want a quick read. But when it comes to google – no. The longer the better.

What you want
To write clever witty titles that work with an in-crowd.

What Google wants
Nope. Too human. You have to be entirely obvious.

What you want
To have free flowing words that paint a beautiful picture.

What Google wants
This could kill creativity, but Google needs you to add in plenty of repetition of your keywords.

What you want
Take your time and write features when you feel like it, about whatever you want.

What Google wants
It’s good to write specialist features, but hurry up if you want a good ranking.

What you want
To have a completely free rein to write how I want.

What Google wants
To please the Google platform.

What next for Google?

The power of Google is not going away anytime soon (it’s essentially driving the business agenda all over the world). This, in a lot of ways, has been a good thing. It’s caused significant disruption to older brands and bought smaller companies unparalleled worldwide success.

With social media, such as Twitter, Facebook and Instagram – the algorithm learns what you read and watch and delivers what you want to see. This isn’t so clear cut with Google. They have some insights into your behaviour, but it’s not so easy. They decide what they think is relevant, whoever you may be.

We will probably see more expensive advertising – this ensures the big players (and payers) are higher up in the ranking mix.

We’ll see new devices and ways we access search, and Google will no doubt respond accordingly.

Picture credit: Justin Veenema

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