Has anyone else noticed the gradual shrink or even disappearance of logo’s and branding on mainstream websites? We have. Branding is getting increasingly underplayed. Is this because users are reacting against over-branding – or does it somehow make the brands look ‘cool’. It also suggests a certain confidence in the fact that users already know the brand, before they’ve even logged on to the site.

Here’s a selection of homepages to prove a point…

 


Mailchimp

Mailchimp – now just a monkey head top left. Oh there’s the logo at the bottom. Nearly missed that.

 


Dropbox

Dropbox. Or is it? Yes, I typed it in on the browser…

 


kentlyons

 Kent Lyons branding agency. There it is, bottom corner (right)

 


bartle Bogle Hegarty

Ad agency, Bartle Bogle Hegarty uses a small animal icon

 


Mother London

 MotherLondon Advertising Agency. Can’t see a logo.

 


we transfer

We transfer. Small up the side

 


 

Have you noticed this too – and how do you feel about the brands being underplayed.

 

 

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