In this post, we look at which social media tool you should use for your specific purpose. Often you will need a mixture of them all. Here’s a few thoughts about the best ways to share your message.
Newsletter Email
Benefits: In-depth, personalised, tailored, targeted
When to use it: Stay in touch with your signed-up and loyal customer base. Provide a round-up of stories from your website
Cons: Time consuming to build a reputable list
Twitter Post
Benefits: Quick bursts of information, topical, fast, succint
When to use it: Company announcements, share personal insights and knowledge
Cons: Tweets can be missed and not viewed
Facebook Share
Benefits: Sharing potential, receive feedback, largest network
When to use it: Share pictures and garner public opinion. Useful to create campaigns and followers
Cons: Public opinion is hard to control
Linkedin Publish a Post
Benefits: Specific business audience, targeted
When to use it: Detailed and insightful industry information to an appreciative clearly defined audience
Cons: Providing new and valuable content is a challenge
