You want to showcase the brilliant work your organisation is doing, and it needs to set the right visual tone, and be perfect for the intended audience.
We’re seeing a lot more requests for Annual Reports, so here’s 5 incredible ways you can bring your report to life – with examples directly from the Red Onion portfolio*. Using our vast magazine and digital experience, we can create outstanding report design. Read on…
*Please note: Unfortunately due to various contractual obligations and limitations, sadly we’re unable to share online our range of most recent digital report designs.
1. Share photography of real life case studies
More often than not, many annual reports are at their heart, about people. Who are the people, how will you photograph them? In this example the whole report has students in it.
2. Use colour ideas to best effect
More often than not, it’s likely you’ll be using existing colours from the brand guidelines. Using colour sparingly can provide extra impact where it’s needed. In this example for EMS we used colour to differentiate sections.
3. Remember good quality typography and navigation
Use corporate type in an inventive way, or introduce new special fonts. Make sure you use clear navigation, and in a PDF you can zoom in to read, whereas in print you need to double check font size.
4. Use the best size and format
In print, try varying the size from simply A4. Could it be small so it looks easy to digest, perhaps it could be landscape for example, to suit your content. Ever more popular is providing a product as a downloadable PDF (see no.5 below). How and where will it be read, how will people find out about it, what will help them want to read it? In this example the mini booklet even has a special carry case.
5. Provide clarity with infographics and Data Vizualisation
Bespoke icons and data visualisation style provides a way of offering detailed information at a glance in an entertaining and informative way.